Brand awareness can be the foundation on which to build your marketing strategy. Increasing the number of consumers that can recall your brand is usually integral to success. In the past, the challenge was gaining an accurate insight into the level of awareness, but social listening has simplified the process while supplying richer data. TCS’ Machine FirstTM philosophy is about augmenting human capability using automation and artificial intelligence (AI) to increase the potential of the enterprise, and the vehicle that drives it is Machine First Delivery Model (MFDM™). It outlines a systematic process for adoption of human-machine
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